USLSoccer.com Staff Report
Thursday, March 10, 2016
CHARLOTTE, N.C. – The Charlotte Independence announced a major partnership with Dick’s Sporting Goods on Thursday, which sees the national sporting goods store become an official team sponsor through the 2016 season.
The partnership will include a special focus on soccer in the community, with the Independence and Dick’s Sporting Goods teaming up for a special “Shop with a Pro” event that will benefit a select group of underprivileged athletes in the Charlotte area.
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“It can go without saying, but we are excited to welcome Dick’s Sporting Goods to the team,” said Independence Chief Revenue Officer Wade Leaphart. “Partnering with an organization that makes a lasting impact in communities by supporting programs that inspire and enable sports participation is an honor. We want to build brand affinity between our fans and Dick’s, and look forward to a long-term, community-focused partnership.”The partnership will also see Dick’s Sporting Goods present in the Independence’s stadium signage, print and digital advertisements, PA announcements, social media and hospitality throughout the upcoming USL season at Ramblewood Soccer Stadium.