Wednesday, November 18, 2015
Bert Garcia, who is currently serving as President for the 2016 expansion Rio Grande Valley FC Toros, understands full well the importance of immediately connecting with the community.
A strong Hispanic presence resides in the heavily-populated Valley region, and Garcia said that linking with that base is essential from the get-go.
“We have been able to witness firsthand the passion people have for soccer here,” Garcia recently said to SB Nation’s Carson A. Merk. “With over 720 organized soccer teams in the Valley, it is clear people love soccer. They also love quality soccer play and therefore, once again, putting a good product on the pitch will be vital.”
That is where Garcia, ownership and the staff at the NBA D-League’s Rio Grande Valley Vipers expect their experience and success will carry over into the USL.
“We know our market pretty well,” Garcia said. “We are bringing elements that have allowed us to be one of the top teams in the NBA Development League. From selling a ticket to selling sponsorship, but more importantly our engagement in our community. We have ranked No. 1 in community appearances and we will continue to provide that through our soccer team as well.”
For the full Q&A, visit dynamotheory.com.