Welcome to a new dawn in North American soccer.
The rising tide of soccer across North America is unstoppable. The world’s game will also be the No. 1 sport here, in time. Never before has the time been more right for the USL to rise to the occasion and be recognized as the new-generation professional league it has become. Now is our time. Soccer is rising, and so is the USL.
The 2015 season featured the debuts of 13 new USL clubs, and five more have been announced for 2016 with FC Cincinnati, Rio Grande Valley FC, Bethlehem Steel FC, Orlando City B and Swope Park Rangers KC set to join next season. Additionally, a new club in Reno, Nevada has been announced for the 2017 season.
Our beautiful game is nothing without the fans, and you keep coming in droves:
- The USL single-game attendance record: 20,886 fans in the 2013 championship game.
- Regular-season attendance record: 2014, Sacramento Republic FC: 158,107 fans.
- 2014 USL regular season attendance: 609,500 fans.
Since 2011, more than 1.7 million committed soccer fans have passed through the turnstiles in support of their local clubs. The USL is rising.
A SPORT BRAND RISING
In order to realize our potential, we are reorganizing. Starting today USL PRO will compete simply as the USL. We have reached a point in our evolution where we can confidently call ourselves United.
For the 2015 season we will stand united behind a new brand:
USL: WE ARE UNITED
A UNITED BUSINESS - Our sustainable business model continues to attract dynamic and experienced ownership groups that work together to support and enhance what we do every day. We are also a proud partner of Nike Soccer, the official apparel and equipment provider for USL, with the iconic worldwide brand standing as the league’s oldest and most loyal partner. This year, the USL will also make the first of a number of exciting announcements about new commercial partnerships that will add value to the league, our clubs, and the fan experience.
A NEW-LOOK LEAGUE
As you can see, the league is growing, and fast. As we continue to pioneer a pathway into the future game across North America, we recognized that it was time to reevaluate how we looked. Starting with our league logo, we have overhauled our identity to step forward as a league brand that is fit for our partners, our clubs and their fans as the dawn of a new era rises for the USL.
The new logo
The new USL mark is the central pillar in a new design philosophy for our league. Inspired by the geometry of the field, its design cues are more akin to a 21st century startup than those of a monolithic sports league.
The simple shapes of the USL lettering appear as a stencil and hint at its flexible use. The new logo is not a corporate logo: it is a tribal mark, something to be taken to the heart of each club’s community, personalized and worn with pride. This new design system will be explored and developed by our clubs and their fans from this season on.
Putting the right structure in place and creating a sustainable economic model has enabled the league to create a solid foundation from which to drive forward in line with the explosive growth of our sport in North America.
The USL would like to thank Good Omen Partners, Red Antler and Steve Haslip for their creative direction on this project.
The 2015 season featured the debuts of 13 new USL clubs, and four more have been announced for 2015 with FC Cincinnati, Rio Grande Valley FC, Lehigh Valley (Penn.) and Orlando City B set to join next season. Additionally, a new club in Reno, Nevada has been announced for the 2017 season.